Puma Vs. Aldo

As the Eco friendly march goes on, we are seeing more and more companies trying on smaller carbon shoes, and leaving smaller footprints. (clever, huh) Personally i find the biggest waste companies have is packaging. There are two companies i want to recognize for reducing the costs, and waste they're putting out.

First of all, Puma for the Clever Little Bag.



It is a reusable shoe bag, intended to be used for pictures, keepsakes, and of course, for shoes. The German company claims it will massively reduce its carbon 'paw print' , saving 8,500 tonnes of paper, which is the weight of 1,400 elephants every year. It's great advertising for Puma. Just think about it.. You buy a pair of shoes and get this spiffy bag. Then you want to show it off, so you use it for your lunch, gym stuff, and carry it everywhere you go. BOOM! Now everyone is eying your bag and want one too. And how do they get one? Gotta buy the shoes! I like the idea personally, but it seems like a knock off of the Aldo bag which i will talk about next.


Aldo: Shoe box with built in handle



So here we have shoe boxes with the handle built in. Pretty simple concept, but think about all the plastic and/or paper you would save by cutting out bags and tissue. In 2008 the company launched its Next Step program aimed at going green and becoming more environmentally friendly. Way to go Aldo. Maybe it somehow makes up for your mass production of very cheap shoes that are extremely overpriced for what they are. But hey, they look cute. And i have to say, i bought a pair of shoes there once, and i was super excited about the built in handle.. i thought it was genius. Ha.

What do you think? Who does the eco friendly box better?