Thursday, May 27, 2010

False Advertising?



As i was browsing fashion blogs and news today, i came across something that really caught my attention. It was an article about Louis Vuitton. When you think of LV, what comes to mind? Probably great quality, fit, and craftsmanship. Amongst that there's a certain exclusivity that comes with buying a luxury brand. I know that when i am investing in a luxury piece, i am looking for that special treatment. It's like buying a first class ticket on an airplane. You pay to stand in your special line, better comfier chairs, and real food on the plan.. not to mention your own bathroom. You're paying to feel special, in a sense.
That being said, the Advertising Standards Agency banned two Louis Vuitton ads in the U.K. today for misleading customers. The images show people who are supposedly Vuitton's craftsmen doing what looks like hand-stitching to their leather goods. However, Vuitton's bags and wallets and things are made primarily by machine, not by hand.


"The ASA said that although Louis Vuitton provided it with evidence that many 'hand-crafting techniques' were used in the production of the bag and wallet, it fell short of what was needed to prove the products were made by hand.

It stated: 'We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine."

What do you think about this?

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